As a critical component of the strategic development of the School of Communication, AIM will play a pivotal role in producing significant academic results, enhancing HKBU’s international profile, and achieving societal benefits through the establishment of collaborative relationships with leading universities and institutions both domestically and internationally.

AIM aims to leverage cutting-edge AI research to advance media, communication, and health promotion, positioning itself as a leading AI-powered media research hub in Greater China, Asia, and beyond.

AIM aspires to be recognized globally as a preeminent research hub in AI-driven media and communication, renowned for its contributions to academic excellence, innovation, and the development of AI-powered media products for social good. Our goal is to set new standards in communication and media research methodologies, influencing the future of these fields on a global scale while delivering tangible benefits to society through the transformative power of AI.

Our mission is to advance AI in media and communication through cutting-edge research, the development of sophisticated AI tools, and the promotion of interdisciplinary collaboration. We are dedicated to producing high-impact scholarly publications and creating practical AI-driven solutions that not only enhance media practices and communication research but also contribute significantly to societal progress and well-being.