AI Media Centre (AIM) at the School of Communication, Hong Kong Baptist University (HKBU), is at the forefront of pioneering research in media and communication. Leveraging cutting-edge AI technologies, AIM is dedicated to advancing studies in media, health promotion, and communication research. By focusing on the development and application of AI technologies in media and communication, AIM will:

• Advance Academic Excellence: AIM aims to produce high-impact scholarly publications and develop innovative AI tools that will set new benchmarks in media and communication research, contributing substantially to the academic community.
  
  
• Promote Social Good: Through its projects, AIM will deliver substantial societal benefits by enhancing public health communication and improving the accuracy and reliability of media content. AI-driven solutions will address critical societal challenges such as managing chronic health conditions, combating misinformation, and promoting evidence-based health practices.
  
  
• Drive Innovation: By fostering an environment that encourages interdisciplinary collaboration and innovation, AIM will develop cutting-edge AI applications designed to tackle both current and future challenges in media and communication.
  
  
• Enhance Student Training: AIM will serve as a training ground for future professionals, equipping them with advanced AI skills and providing practical experience through project incubation and collaboration with industry partners.
  
  
• Strengthen Partnerships: AIM will establish and reinforce strategic collaborations with leading academic institutions, industry partners, and governmental and non-governmental organizations worldwide, thereby enhancing the university’s research profile and impact.